During our creative team staff meeting this morning, our manager was sharing information we got from Warner Bros. at a big "brand assurance" meeting held earlier in the week. Since we start laying the ground work for the launch of The Wizarding World of Harry Potter now, they want to make sure we're on the same page. A pretty pro-active move. I dig it.
One of the items shared was some target audience and affinity numbers. The conversation when something like this:
Manager 1: Ages 18-34 are the biggest Harry Potter fans.
Manager 2: Losers!
Needless to say, the four of us in the room (of 8 people) who have read the books and seen the movies all had a good laugh about it afterwards.
But just now I read about a group of students at Bucknell University (my mom's alma mater, no less) who are trying to play Quidditch.
Interesting side note: After 34, Potter fandom drops off--until a sharp spike in 50-54. Small sample size? Strange fending-off-senior-citizenry reading habits? Who knows.
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